How to Market Your Business or Product - Easy & Free (2017) Part 1
Welcome readers! Today, we are going to talk about ways to truly market your business and/or product. This is a two part series, so pay close attention. Let's begin.
You may know this, but when you are marketing, you need text content and some kind of visual imagery. Nowadays, any Smartphones take a descent photo. As we mentioned before, you will get better at taking photos of your product. If you take a photo and it doesn't look good, don't post it and take another. Ask somebody if they would buy your product based on a photo you took. If they
Alright, that concludes part one of this post series. We hope you enjoyed this post. Thank you so much for your time.
Stay tuned for part two of the series.
If you are interested in looking at the services we offer, you can check them out on our "Services" page.
Online & Social Media
These are some of the online and social media accounts we recommend:
- Pintrest
There are many more online accounts, but these are the most popular. If you don't like to mess around with social media accounts and are going to have one account, you definitely need a Google account. There are other online accounts and they are categorized as "community accounts", similar to your local Chamber of Commerce, but more online oriented.
Assuming you will do multiple accounts as you're willing to bear, it's important to keep in mind that you don't have to constantly post throughout the day. As a professional business owner, you need to assign yourself a schedule time, maybe 2 sessions of 10-15 minutes of online account postings. As with anything new, you're not going to be good at it, but with time you will get better and you don't necessarily have to like doing it. It's like when you tell your kids to eat their veggies.
Assuming you will do multiple accounts as you're willing to bear, it's important to keep in mind that you don't have to constantly post throughout the day. As a professional business owner, you need to assign yourself a schedule time, maybe 2 sessions of 10-15 minutes of online account postings. As with anything new, you're not going to be good at it, but with time you will get better and you don't necessarily have to like doing it. It's like when you tell your kids to eat their veggies.
Images & Content
You may know this, but when you are marketing, you need text content and some kind of visual imagery. Nowadays, any Smartphones take a descent photo. As we mentioned before, you will get better at taking photos of your product. If you take a photo and it doesn't look good, don't post it and take another. Ask somebody if they would buy your product based on a photo you took. If they
say yes, you have a good image. Eventually, you won't have to ask.
The photo you are going to post should inspire you to write text content. The text content seems to work better when you attract people's curiosities. When you pick people's interests, you have a better chance of getting a reaction.
Google Account
Going back to the Google account, as we have considered this to be the most important account for a business, if you have a Gmail, you have a Google account. There are many aspects of a Google account that will greatly benefit any business.
If you have a physical storefront business, retail or non-retail, this is one of the most important things you can do for your business. We recommend you register to Google My Business. Through your Google My Business account, you can upload images of your business and products. The more images you have, the better chances you have that someone finds you through a search engine.
If you want to do better, you can name your images accordingly. Through this account, you have to define your business category (flower shop, print shop, restaurant, etc.) and make sure to add subcategories as many as they let you.
Another advantage of this account is that you can do posts that are related to this account. This will help your business' presence immensely. This account is mostly local oriented, but if you do postings within this account, it will show up according to the relevance of the search from anywhere. Also, the photos, according to their given names, will show up as well. You have to get into the habit of posting at least once a day. It takes 5 minutes or less to do so.
If you want to do better, you can name your images accordingly. Through this account, you have to define your business category (flower shop, print shop, restaurant, etc.) and make sure to add subcategories as many as they let you.
Another advantage of this account is that you can do posts that are related to this account. This will help your business' presence immensely. This account is mostly local oriented, but if you do postings within this account, it will show up according to the relevance of the search from anywhere. Also, the photos, according to their given names, will show up as well. You have to get into the habit of posting at least once a day. It takes 5 minutes or less to do so.
Alright, that concludes part one of this post series. We hope you enjoyed this post. Thank you so much for your time.
Stay tuned for part two of the series.
If you are interested in looking at the services we offer, you can check them out on our "Services" page.
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